The phrase represents a directive to cease discussion regarding the cost of eggs, followed by a significant term that redirects the focus. The latter portion, a proper noun, assumes importance as a central element influencing subsequent discourse. For example, a conversation might shift from commodity pricing to political or policy considerations.
This type of redirection can serve multiple purposes. It can deflect attention from an uncomfortable or unfavorable subject. Furthermore, the subsequent focal point might carry greater societal weight or relevance, thus presenting an opportunity to address matters of increased significance. Historical context reveals frequent use of similar strategies within political and media landscapes to control narrative direction.