Utilizing the corrugated cardboard container commonly used for takeout food delivery as a surface for marketing communications represents a unique advertising channel. A local pizzeria might, for example, feature a coupon for a nearby car wash on the lid of its boxes, reaching a potentially receptive audience during a meal occasion.
This approach offers a cost-effective method for businesses to connect with consumers within a targeted geographic area. The advertising placement benefits from a captive audience during consumption, increasing the likelihood of message retention. Historically, this form of marketing has provided local businesses, in particular, with an accessible avenue for promotion and brand awareness, often complementing other, more traditional advertising strategies.
