A string of characters that, when entered during an online purchase, reduces the overall cost of an order from a specific pizzeria. For example, applying a code such as “SAVE15” at checkout on Antonio’s Pizza website might deduct 15% from the total bill.
Such incentives are crucial for businesses seeking to attract new customers and retain existing ones in a competitive market. They frequently serve as a tool to increase sales during slower periods or to promote specific menu items. Historically, these discounts were disseminated through printed coupons; however, digital formats now prevail, allowing for wider distribution and easier tracking of their effectiveness.
