The phrase refers to a specific menu item from a pizza restaurant chain. It combines the imagery of medieval lore with a popular food item. The connection evokes a sense of tradition and perhaps a sharing experience, similar to the legendary gatherings associated with a famed monarch.
This particular offering might leverage the appeal of a well-known story and its associated symbolism to attract customers. The historical context of the Arthurian legend emphasizes fellowship and a sense of common purpose, potentially influencing perceptions of the dining experience. The benefits could include heightened brand recognition and a memorable menu option that differentiates the restaurant from competitors.