The phrase refers to a period of significant sales and promotional offers on outdoor and indoor cooking appliances specialized for preparing pizza. This event, occurring annually, typically follows the Thanksgiving holiday in the United States, presenting an opportunity for consumers to acquire these appliances at reduced prices. As an example, a typically priced residential pizza oven retailing for $1,000 might be offered at a discounted price of $750 during this promotional period.
The significance lies in the cost savings afforded to consumers and the increased accessibility of specialized cooking equipment. The historical context arises from the broader commercial tradition where retailers offer substantial discounts to stimulate consumer spending at the beginning of the holiday shopping season. The benefits extend to both consumers, who can acquire desired goods at lower prices, and retailers, who can clear inventory and boost sales volume.