The term identifies a marketing strategy where pizza is offered at a dramatically reduced price, frequently one cent, typically as part of a promotional campaign. This deeply discounted price point is often contingent upon meeting specific purchase requirements or being offered for a limited time. For example, a customer might receive a “cent pizza” with the purchase of a full-priced pizza or a beverage.
Offering pizza at this minimal cost can generate significant customer interest and increase overall sales volume. It functions as a powerful loss leader, drawing in customers who may then purchase other, higher-margin items. Historically, this approach aligns with other loss-leader tactics used across various industries to stimulate demand and build brand awareness. The perceived value offered through this type of promotion is a major driver of its success.
