These oven-baked, cylindrical snacks consist of a crunchy, pretzel-like exterior filled with a flavored paste intended to replicate the taste of pizza. A common example includes a crispy shell encasing a filling designed to emulate pizza sauce and cheese.
The appeal lies in their convenience, portability, and shelf-stability, offering a readily available and familiar flavor profile. Their development likely stemmed from a desire to provide a convenient, non-perishable snack that mimics the popular taste of pizza without requiring refrigeration or preparation.