The phrase in question refers to promotional offers or discounts specifically related to a particular pizza restaurant chain. These offers typically reduce the price of menu items, encouraging customers to make a purchase. An example would be a printed slip, digital code, or online promotion that allows a consumer to buy a pizza at a reduced cost from that establishment.
Such promotional strategies play a vital role in driving sales and increasing customer loyalty. They can attract new customers, incentivize repeat business from existing patrons, and enhance the perception of value associated with the brand. Historically, offering discounts through printed media was a common marketing tactic; however, the advent of digital technologies has broadened the channels through which these promotions are delivered, including email, mobile apps, and online platforms.