The phrase in question describes a listing of pizza offerings characterized by both an exceptionally appealing taste profile and a somewhat unconventional or exaggerated descriptor. Consider, for example, a restaurant that names a pizza with unusually flavorful ingredients and innovative combinations something along the lines of the given descriptor.
Such a presentation has the potential to draw considerable attention to the establishments offerings, piquing customer interest and encouraging experimentation with different selections. This method of menu presentation can be traced back to efforts to distinguish oneself from a multitude of competitors.
