The phrase refers to pizza establishments located in a specific geographic area. It combines a common food item with a municipality and state abbreviation. As an example, a search for such a phrase would return a list of restaurants offering this particular food within the confines of the specified Illinois town.
Its significance stems from its usefulness in local search and targeted advertising. Businesses benefit by attracting customers actively seeking their product within a defined location. Historically, this type of search query has become increasingly prevalent due to the rise of online mapping services and mobile devices, enabling consumers to easily find local goods and services.