The phrase suggests that a particular city, specifically New Haven, Connecticut, offers a broader range of attractions, experiences, or characteristics beyond its well-known association with a specific culinary offering. It implies that the city’s identity should not be solely defined by its reputation for a particular food item, suggesting a more multifaceted cultural landscape.
Highlighting offerings that go beyond a specific, singular association can lead to a more complete and accurate perception of a place. This more holistic view can be beneficial in promoting tourism, attracting business investment, and fostering a stronger sense of local pride by showcasing a wider spectrum of what the city has to offer, including its history, architecture, educational institutions, and diverse cultural activities.