The phrase in question refers to a physically attractive individual, often male, who is associated with pizza, either through occupation, personal preference, or imagery. The connection typically implies a combination of desirable physical attributes and a relatable, possibly unpretentious, association with a commonly enjoyed food.
This association can be leveraged in marketing and branding strategies to create a memorable and appealing image. It plays upon established cultural perceptions of attractiveness and combines it with the ubiquitous appeal of pizza, resulting in a potentially powerful and easily recognized symbol. The use of such imagery can contribute to heightened brand visibility and customer engagement.