The phrase references a recurring internet meme that falsely associates comedian Sam Hyde with various mass shootings or acts of violence, often involving former U.S. President Donald Trump as a target or subject. This meme typically surfaces online immediately following a tragic event, spreading misinformation and causing distress to both the public and the individual falsely accused.
The persistent nature of this misinformation campaign highlights the dangers of online echo chambers and the rapid spread of unverified information. Its historical context lies within the broader phenomenon of internet hoaxes and the deliberate creation and dissemination of “fake news.” The practice undermines trust in legitimate news sources and can cause significant emotional and reputational damage to the person targeted.