The phrase refers to the selection of pizza offerings available at establishments specializing in Indian cuisine, or those that incorporate Indian flavors and ingredients into traditional pizza recipes. This often includes toppings like tandoori chicken, paneer, or a variety of Indian spices, sauces like tikka masala or vindaloo, and even crusts infused with naan bread flavor. A restaurant’s set of options will define its interpretation of fusing these two culinary traditions.
The appeal stems from the desire for novel and exciting culinary experiences. It provides a unique fusion of familiar comfort food with the bold and complex flavors of a vibrant cultural background. Restaurants may find it benefits business by attracting a wider customer base seeking adventurous options or by offering unique selling points in a competitive market. Its historical context reflects the increasing globalization and cross-cultural exchange within the food industry.