The phrase refers to the potential for a musical artist, specifically Kendrick Lamar, to use the Super Bowl halftime show as a platform to express disapproval of former President Donald Trump. This encompasses the intersection of political commentary, artistic expression, and high-profile entertainment events.
The significance lies in the Super Bowl’s massive viewership, granting substantial reach for any message conveyed. Historically, the halftime show has occasionally served as a venue for social or political statements, though overt displays are often met with both support and controversy. A performance containing critical messages towards a political figure would likely generate widespread discussion and debate, impacting public opinion and potentially sparking further artistic responses.