A sequence of characters or a specific offer provided by a pizza vendor, frequently used during online or telephone orders, allows customers to receive a discount or other special incentive on their purchase. For example, entering a designated set of numbers and letters at the checkout screen may reduce the total order amount or add a complimentary item.
These alphanumeric strings or phrases provide a tangible economic advantage to patrons, encouraging increased sales volume for the business. Historically, they have evolved from printed coupons to digitally distributed methods, offering a streamlined and easily accessible way for consumers to save money. Their use helps cultivate customer loyalty and attract new clientele through perceived value and exclusive deals.