The phenomenon involves humorous, often digitally altered, images and videos that juxtapose the former U.S. President with the fast-food chain. These creations typically depict him eating, holding, or interacting with McDonald’s products in various comedic and sometimes satirical ways. An example would be an image of him photoshopped into an old McDonald’s advertisement or a video clip of him speaking, edited to include the McDonald’s jingle.
This type of internet content thrives on the inherent contrast between a figure of considerable political power and the everyday accessibility of a global fast-food brand. Its proliferation reflects the public’s engagement with political figures through humor and the accessibility of meme creation and distribution via social media. Historically, it represents a continuation of using satire and caricature to comment on political figures and events, adapted to the digital age.