The phrase refers to a specific style of pizza preparation found in a particular geographic location. It denotes pizza cooked in an oven constructed from brick, located within the city limits of Austin, Texas. Such establishments distinguish themselves by utilizing this traditional cooking method, imparting a distinct flavor and texture to the finished product.
Utilizing a brick oven for pizza preparation offers several advantages. The high heat retention of the brick allows for faster cooking times, resulting in a crispier crust and evenly cooked toppings. This method often evokes a sense of artisanal craftsmanship and authenticity, appealing to consumers seeking a unique culinary experience. The practice also carries historical weight, harking back to traditional Italian pizza-making techniques, adding to the perceived value of the product.