The phrase identifies an establishment offering a combination of pizza and grilled food items, implying a menu that caters to a variety of tastes within the quick-service restaurant sector. Such establishments often feature pizza variations, alongside grilled meats, sandwiches, and perhaps salads, providing options for different dining preferences.
The significance of this type of business lies in its potential to attract a broad customer base by providing multiple food choices in a single location. This convenience can translate to increased patronage and revenue. Historically, the fusion of pizza and grill concepts emerged as a response to evolving consumer demands for diverse and customizable meal options, often aiming to provide affordable and accessible dining experiences.