The 2016 election of Donald Trump in the United States had reverberations across the globe, influencing political movements and discourse far beyond American borders. One notable area of impact was the rise and evolution of populist movements in Europe. The American election served as a demonstration, both positive and negative, for various European political actors. It provided a visible example of a candidate successfully employing nationalist rhetoric and challenging established political norms, whether these tactics were perceived as effective strategies to emulate or dangerous trends to avoid.
The significance of this transatlantic influence lies in its ability to accelerate existing trends within European politics. Prior to 2016, populist sentiments and parties were already present across the continent. However, the U.S. election provided a renewed sense of legitimacy and possibility for these groups. Furthermore, it offered a readily available playbook of strategies, ranging from social media usage to campaign messaging, that could be adapted to specific national contexts. Understanding this external factor is crucial to interpreting the trajectory of European political developments in the latter half of the 2010s and beyond. The historical context preceding the election, including economic anxieties and migration patterns, created fertile ground for populist ideas, which were subsequently amplified by the transatlantic connection.