The identified phrase refers to a specific pizza establishment located in Obetz. It combines a unique, likely regionally influenced name with the location to clearly identify a business within a particular geographic area. As such, the phrase functions as a proper noun, specifically a business name coupled with its locality.
The significance of precisely identifying a business, especially within a local context, lies in the ability to direct consumers to a specific service provider. Benefits include ease of recall for local residents, targeted search engine optimization to reach a geographically defined market, and the reinforcement of a local brand identity. The use of a distinctive name also contributes to memorability and potentially enhances word-of-mouth marketing.