A fundraising initiative connected to Donald Trump’s presidential campaigns involved a request for small-sum donations. Specifically, supporters were encouraged to contribute a single cent as a symbolic gesture of their commitment and belief in his candidacy. This request for minimal financial input aimed to demonstrate widespread support and engagement with the campaign.
The significance of this approach lies in its potential to generate a sense of collective participation and ownership among donors. Although the individual contribution is negligible, the cumulative effect of numerous participants donating can be substantial. Historically, similar tactics have been employed by political campaigns to broaden their donor base and create a perception of grassroots backing, regardless of the actual financial yield per donor.