The phrase represents a restaurant’s offerings, specifically focusing on pizza, that are themed around or evoke the historical era of Prohibition. It indicates a specific stylistic approach to the food and potentially the overall dining experience, drawing inspiration from the 1920s and early 1930s.
A thematically cohesive menu, such as one referencing a period in history, may enhance the customer experience, creating a memorable and distinct brand identity. By associating the pizza selection with the Prohibition era, the establishment can communicate a sense of nostalgia, intrigue, and a connection to a specific historical aesthetic. This can be a differentiating factor in a competitive market.