These circular collectibles, often featuring images of popular characters or brands, were commonly included as promotional items within packages of a particular Italian-American cuisine. Their inclusion served as a marketing tactic to enhance product appeal, particularly among younger consumers.
The appeal of collecting them lay in their collectibility and the possibility of using them in various games. The pursuit of completing a set or winning a game provided entertainment and fostered a sense of community among enthusiasts. Historically, these items represent a shift in marketing strategies toward leveraging the power of collectables.
