The term refers to a container, typically made of corrugated cardboard, used for transporting and delivering pizzas. Its characteristic light color distinguishes it from boxes with printed graphics or colored exteriors. A common example is its use by pizzerias for takeout and delivery services, where it protects the pizza and maintains its temperature during transit.
Such packaging offers several advantages. The plain surface provides a clean, neutral canvas for branding, allowing businesses to apply their own labels, stamps, or stickers. Historically, its simplicity reduced production costs, making it an economical choice for restaurants. The materials insulating properties help to keep the pizza warm, ensuring customer satisfaction upon arrival. Furthermore, the cardboard is often recyclable, contributing to environmentally conscious practices.
